Survey 7/7 | BroadwayWorld Research

Name (optional)

Email (optional) (Enter for a chance to win a $100 Amazon Gift Card)

Age

Closest BWW Market

Do you see shows on Broadway? If yes, how many in the average year?

How many non-Broadway shows do you see? Including Off/Off-Off-Broadway, & Cabaret.

How many Regional Theatre / Local Theatre / Touring Production shows do you see?

Would you attend a virtual Broadway conference event?

Yes

No

What would you expect to pay for a 3-day virtual theatre conference event?

What would you like to see in a virtual Broadway event?

Did you have plans for a trip to see a Broadway show in the first part of 2021 (January - March)?

Yes

No

Do you still have plans to see a Broadway show in the first part of 2021 (January - March) if Broadway is open?

Yes

No

Have you streamed content during the shutdown?

Yes

No

Have you paid for a stream?

Yes

No

What's the most would you pay for a stream?

Upon reopening, when are you likely to return to Broadway or your local/regional theatre?

Within one week

Within one month

Within three months

Within six months

Within one year

Within two years

I will not return until there is a vaccine for COVID-19

I do not expect to return

How likely are you to see a show on Broadway when theatres reopen, if there's no vaccine?

Very Likely

Somewhat Likely

Possibly

Not likely

How likely are you to see a show in a local/regional theatre when theatres reopen, if there's no vaccine?

Very Likely

Somewhat Likely

Possibly

Not likely

If a theatre offered the opportunity to exchange tickets would that make you more likely to purchase now?

Yes

No

The Same

Who do you usually go to the theatre with?

Solo

With Partner/Spouse

With Family

With Friends

How often do you visit BroadwayWorld?

Several Times A Day

Daily

Weekly

Monthly

Are you visiting the site more or less during this time?

More

Less

Are you planning any trips for pleasure over the next six months?

Yes

No

Are you planning any trips for pleasure over the next one year?

Yes

No

What events and activities do you expect to do during your visit?

Attend a Broadway or Broadway-style show

Visit a museum

Visit an exhibition

Attend a cultural performance (i.e. opera, dance, symphony)

Attend a sporting event

Visit an indoor landmark (i.e. Empire State Building,

Visit an outdoor landmark (i.e. Central Park, Navy Pier)

Amusement Park (Disney World, Universal Studios, etc.)

How much are you willing to spend on your next Broadway Ticket?

How does this compare to what you were willing to pay for tickets pre-COVID?

Significantly more than I paid pre-COVID

Somewhat more than I paid pre-COVID

About the same as I paid pre-COVID

Somewhat less than I paid pre-COVID

Significantly less than I paid pre-COVID

I do not expect to return to Broadway

What streaming services do you subscribe to?

On what devices are you spending the most of your time?

Other than BroadwayWorld, what channels are you visiting most frequently?

Which of these BWW site features do you use?

What type of content or features would you like to see more of?

Would you find value in a digital show program fully dedicated to the show you're seeing? You'd receive a text or email alert on the day of show that your digital magazine is ready for you to enjoy while at the theater - including interviews with the show's stars, cast, and creatives, updated cast info, bios, previews, insider info, and much more.

Yes

No

If yes, what other type of information would you find useful for this digital program?

If no, why not?