How many Broadway Shows/shows in NYC do you anticipate seeing in the next 12 months?

How many shows have you seen in your local market in the last 12 months?

How many Off or Off-Off Broadway shows have you seen in the last 12 months?

How often do you come to NYC in a 12 month period?

Do you recall recently seeing an ad on BroadwayWorld.com for Sweeney Todd on Broadway?

Do you recall recently seeing an ad on Facebook or Instagram for Sweeney Todd on Broadway via BroadwayWorld?

Do you recall clicking on the ad for Sweeney Todd on Broadway on social media?

Did you buy tickets to see Sweeney Todd at any point after seeing the ad on social media?

Which of these influenced your decision to purchase tickets to Sweeney Todd?

Are you more likely to engage with an ad on Facebook or Instagram after learning more about the show from a reputable news site?

Have you purchased theatre tickets as a result of a print ad in the last 12 months?

Have you purchased theatre tickets as a result of a digital ad on a website in the last 12 months?

Have you purchased theatre tickets as a result of a digital ad on social media in the last 12 months?

Have you purchased theatre tickets as a result of articles you've read in the last 12 months, including interviews, reviews, videos, and news?

Are you more likely to purchase theatre tickets if a production is recommended by an influencer?

Are you more likely to purchase tickets if a production is recommended by a reputable theatre news source?

Are you primarily a season ticket holder/subscriber to a series, or a single ticket buyer?

How far in advance do you typically decide you’d like to see a show (whether or not you purchase a ticket at that time)?

How far in advance do you purchase tickets to see a show?

What influences your decision to see a show? (Select all that apply)

When are you planning your next trip to NYC?

[Chicago] Which of the following theatre companies do you feel reasonably aware of their upcoming productions and events?

[Boston] Which of the following theatre companies do you feel reasonably aware of their upcoming productions and events?

[Los Angeles] Which companies' upcoming shows/seasons listed are you familiar with?

[Washington, DC] Which companies' upcoming shows/seasons listed are you familiar with?

[Atlanta] Which of the following theatre companies do you feel reasonably aware of their upcoming productions and events?

What resources do you rely on most for your Broadway news and information?

Which of the following long-running Broadway Shows have you seen?

Which of the following long-running Broadway Shows are you planning on seeing for the first time, or again?

Which of the following Broadway shows would you say you're highly familiar with - select all that apply. (theatre/dates/plot/cast, etc)

Which of the following Broadway shows would you say you don't know very much about - select all that apply. (theatre/dates/plot/cast, etc)

Which of the following Broadway productions do you currently have or intend to get tickets for?