Fall 2024 Survey Email (to be entered to win Amazon Gift Card) What is your closest BWW market? Select oneNew York City AreaAlabama – BirminghamAlasksa – AnchorageArgentina – ArgentinaArizona – PhoenixArkansas – ArkansasCalifornia – Costa MesaCalifornia – Los AngelesCalifornia – Palm SpringsCalifornia – SacramentoCalifornia – San DiegoCalifornia – San FranciscoCalifornia – Santa BarbaraCalifornia – Thousand OaksColorado – DenverConnecticutDelaware – DelawareFayetteville – FayettevilleFlorida – Fort LauderdaleFlorida – Ft. Myers/NaplesFlorida – JacksonvilleFlorida – MiamiFlorida – OrlandoFlorida – Palm BeachFlorida – SarasotaFlorida – TallahasseeFlorida – Tampa/St. PetersburgFort Wayne – Fort WayneGeorgia – AtlantaHawaii – HawaiiIdaho – BoiseIllinois – ChicagoIndiana – IndianapolisIndiana – South BendIowa – Des MoinesKansas – WichitaLouisiana – New OrleansKentucky – LouisvilleMaine – MaineMaryland – BaltimoreMassachusetts – BostonMichigan – DetroitMinneapolis / St. Paul – Minneapolis / St. PaulMississippi – Jackson, MSMissouri – Kansas CityMissouri – St. LouisMontana – MontanaNebraska – OmahaNetherlands – NetherlandsNevada – Las VegasNew Hampshire – New HampshireNew Jersey – New JerseyNew Mexico – AlbuquerqueNew York – BuffaloNew York – Central New YorkNew York – Long IslandNew York – Rockland / WestchesterNorth Carolina – CharlotteNorth Carolina – RaleighNorth Dakota – FargoOhio – CincinnatiOhio – ClevelandOhio – ColumbusOhio – DaytonOklahoma – OklahomaOklahoma – TulsaOregon – PortlandPanama – PanamaPennsylvania – Central PennsylvaniaPennsylvania – PhiladelphiaPennsylvania – PittsburghRhode Island – Rhode IslandSouth Carolina – South CarolinaSouth Dakota – Sioux FallsTennessee – MemphisTennessee – NashvilleTexas – AustinTexas – DallasTexas – HoustonTexas – San AntonioUtah – Salt Lake CityVermont – VermontVirginia – Central VirginiaWashington – SeattleWashington, DC – Washington, DCWest Virginia – West VirginiaWisconsin – Appleton, WIWisconsin – MadisonWisconsin – Milwaukee, WIAustralia – AdelaideAustralia – BrisbaneAustralia – MelbourneAustralia – PerthAustralia – SydneyAustriaBelgiumBrazilBulgariaCalgaryCanada – MontrealCanada – OttawaCanada – TorontoCanada – VancouverChinaColombiaCubaCyprusDenmarkEdmontonEstoniaFinlandFranceGermanyGreeceHong KongHungaryIcelandIndiaIndonesiaIsraelItalyJapanLuxembourgMalaysiaMaltaMexicoMonacoNew ZealandNorwayPeruPhilippinesPolandPortugalPragueRussiaSingaporeSouth AfricaSouth KoreaSpainSwedenSwitzerlandTurkeyUK – IrelandUK – LondonUK – ScotlandVenezuela What is your age? 18-24 25-34 35-44 45-54 55-64 65+ How many Broadway Shows/shows in NYC do you anticipate seeing in the next 12 months? 20+ Shows 15-20 Shows 10-15 Shows 5-10 Shows 1-5 Shows 0 Shows How many shows have you seen in your local market in the last 12 months? 20+ Shows 15-20 Shows 10-15 Shows 5-10 Shows 1-5 Shows 0 Shows How many Off or Off-Off Broadway shows have you seen in the last 12 months? 20+ Shows 15-20 Shows 10-15 Shows 5-10 Shows 1-5 Shows 0 Shows How often do you come to NYC in a 12 month period? None 1-2 3-4 5-6 6+ Do you attend any of the following annually? Select all that apply. Dance/Ballet Symphony/Classical Jazz/Blues Music Cabaret Opera In addition to theatre, what other cultural institutions/activities do you regularly visit/have an interest in visiting? Art Museums Historical Museums Historical Sites Science Centers Walking Tours Bus Tours Food Tours Sporting Events When planning trips, do you regularly include other cultural activities/events in your planning beyond Broadway? Yes No Have you purchased theatre tickets as a result of a print ad in the last 12 months? Yes No Have you purchased theatre tickets as a result of a digital ad on a website in the last 12 months? Yes No Have you purchased theatre tickets as a result of a digital ad on social media in the last 12 months? Yes No Have you purchased theatre tickets as a result of articles you’ve read in the last 12 months, including interviews, reviews, videos, and news? Yes No Are you more likely to purchase theatre tickets if a production is recommended by an influencer? Yes No Are you more likely to purchase tickets if a production is recommended by a reputable theatre news source? Yes No Are you primarily a season ticket holder/subscriber to a series, or a single ticket buyer? Primarily a season ticket holder/subscriber Primarily a single ticket buyer I am both a season ticket holder and occasionally buy single tickets to additional shows/events How far in advance do you typically decide you’d like to see a show (whether or not you purchase a ticket at that time)? Less than 2 weeks before 3-4 weeks before 1-2 months before 3-4 months before 4-5 months before 6 months before How far in advance do you purchase tickets to see a show? Less than 2 weeks before 3-4 weeks before 1-2 months before 3-4 months before 4-5 months before 6 months before What influences your decision to see a show? (Select all that apply) Digital Ads News Stories/Interviews Social Media Posts Reviews Rehearsal Videos Print Ads TV Ads When are you planning your next trip to NYC? Within the next 3 months Within the next 6 months Within the next 12 months I don’t have plans to visit NYC [Chicago] Where do you find out about upcoming shows you’d like to see? BroadwayWorld Chicagoplays.com Chicago Tribune Local Radio Theatre’s Website Theatre’s Email List OtherOther [Chicago] Which of the following theatre companies do you feel reasonably aware of their upcoming productions and events? Steppenwolf Goodman Theatre Paramount Aurora Drury Lane Theatre Broadway in Chicago Chicago Shakespeare Porchlight Theatre Northlight Theatre Marriott Theatre [Boston] Where do you find out about upcoming shows you’d like to see? BroadwayWorld ArtsBoston Boston Globe Local Radio Theatre’s Website Theatre’s Email List OtherOther [Boston] Which of the following theatre companies do you feel reasonably aware of their upcoming productions and events? Greater Boston Stage Huntington Theatre Company American Repertory Theatre Barrington Stage Company SpeakEasy Stage Company [Los Angeles] Where do you find out about live entertainment / shows in your area? BroadwayWorld LA Times Los Angeles Magazine Los Angeles Daily News Los Angeles Theater (website) Local Newspaper(s) Local Radio TV / Streaming Google / Search Engine Theatre’s Website Theatre’s Mailing Lists OtherOther [Los Angeles] Which companies’ upcoming shows/seasons listed are you familiar with? Theatre West East West Players A Noise Within El Portal Theatre South Coast Rep Hollywood Bowl Walt Disney Concert Hall Wallis Annenberg Center for the Performing Arts La Mirada Theatre Company Celebration Theatre 5Star Theatricals The Colony [San Francisco] Where do you find out about live entertainment / shows in your area? BroadwayWorld SF Chronicle SF Examiner SF Gate San Francisco Theater (website) Local Newspaper(s) Local Radio TV / Streaming Google / Search Engine Theatre’s Website Theatre’s Mailing Lists OtherOther [San Francisco] Which companies’ upcoming shows/seasons listed are you familiar with? San Jose Playhouse Santa Cruz Shakespeare Lamplighters Theatre SF BATCO Marin Theatre Company Cinnabar Theater California Theatre American Conservatory Theater TheatreWorks Silicon Valley Berkeley Repertory Theatre OtherOther [Washington, DC] Where do you find out about upcoming shows you’d like to see? BroadwayWorld Theatre Washington The Washingtonian Local Radio Theatre’s Website Theatre’s Email List TV / Streaming Google / Search Engine OtherOther [Washington, DC] Which companies’ upcoming shows/seasons listed are you familiar with? Shakespeare Theatre Company Arena Stage Ford’s Theatre Broadway At The National Signature Theatre Roundhouse Theatre Woolly Mammoth Mosaic Theater Theater J Synetic Theatre GALA Hispanic Theatre Constellation Theater The Kennedy Center [Atlanta] Where do you find out about upcoming shows you’d like to see? BroadwayWorld TheatreMania Arts Atlanta Rough Draft Atlanta Local Radio Theatre’s Website Theatre’s Email List TV / Streaming Google / Search Engine OtherOther [Atlanta] Which of the following theatre companies do you feel reasonably aware of their upcoming productions and events? Alliance Theatre True Colors Theatre Aurora Theatre City Springs Theatre Company Theatrical Outfit Actor’s Express Atlanta Shakespeare Fox Theatre Horizon Theatre Stage Door Theatre Out Front Theatre Company 7 Stages Theatre What resources do you rely on most for your Broadway news and information? BroadwayWorld Playbill Theatermania Broadway.com Local News Local Entertainment Sites Social Media Which social networks do you most rely on for your Broadway news and information? News & Reviews Sites Google Search Bing Search YouTube TikTok Facebook Instagram Twitter / X Reddit Pinterest OtherOther Which of the following long-running Broadway Shows have you seen? Disney’s Aladdin The Book of Mormon Chicago Hamilton Disney’s The Lion King Wicked Which of the following long-running Broadway Shows are you planning on seeing for the first time, or again? Disney’s Aladdin The Book of Mormon Chicago Hamilton Disney’s The Lion King Wicked Which of the following Broadway shows would you say you don’t know very much about – select all that apply. (theatre/dates/plot/cast, etc) & Juliet Aladdin Back to the Future: The Musical BOOP! The Betty Boop Musical Buena Vista Social Club Cabaret at the Kit Kat Club Chicago Cult of Love Death Becomes Her Elf The Musical English Eureka Day Hadestown Hamilton Harry Potter and the Cursed Child Hell’s Kitchen Job Left on Tenth Maybe Happy Ending McNeal MJ the Musical Moulin Rouge! Oh, Mary! Once Upon A Mattress Othello Our Town Redwood Romeo + Juliet Six Stephen Sondheim’s Old Friends Stereophonic Stranger Things: The First Shadow Suffs Sunset Boulevard Swept Away Tammy Faye The Book of Mormon The Great Gatsby: A New Musical The Last Five Years The Lion King The Notebook The Outsiders The Pirates of Penzance The Roommate Waiting for Godot Water for Elephants Wicked Yellow Face Which of the following Broadway productions do you currently have or intend to get tickets for? & Juliet Aladdin Back to the Future: The Musical BOOP! The Betty Boop Musical Buena Vista Social Club Cabaret at the Kit Kat Club Chicago Cult of Love Death Becomes Her Elf The Musical English Eureka Day Hadestown Hamilton Harry Potter and the Cursed Child Hell’s Kitchen Job Left on Tenth Maybe Happy Ending McNeal MJ the Musical Moulin Rouge! Oh, Mary! Once Upon A Mattress Othello Our Town Redwood Romeo + Juliet Six Stephen Sondheim’s Old Friends Stereophonic Stranger Things: The First Shadow Suffs Sunset Boulevard Swept Away Tammy Faye The Book of Mormon The Great Gatsby: A New Musical The Last Five Years The Lion King The Notebook The Outsiders The Pirates of Penzance The Roommate Waiting for Godot Water for Elephants Wicked Yellow Face For the shows you don’t intend to see, what could possibly change your mind? Discounts Song Previews Performance Videos More information about the show More information about the cast More information about the creative team Varied performance times Word of Mouth (Professional) Critics Reviews Online reviews from other theatre goers Message Boards OtherOther Have you purchased any albums in the last 12 months? (Broadway Artists, Cast Recordings, or otherwise – select all that apply) Digital Download (Not including streaming) CD Vinyl Other Physical Media Submit
