Reader Survey – Summer 2023 Email (to be entered to win Amazon Gift Card) What is your closest BWW market? Select oneNew York CityAlabama – BirminghamAlasksa – AnchorageArgentina – ArgentinaArizona – PhoenixArkansas – ArkansasCalifornia – Costa MesaCalifornia – Los AngelesCalifornia – Palm SpringsCalifornia – SacramentoCalifornia – San DiegoCalifornia – San FranciscoCalifornia – Santa BarbaraCalifornia – Thousand OaksColorado – DenverConnecticutDelaware – DelawareFayetteville – FayettevilleFlorida – Fort LauderdaleFlorida – Ft. Myers/NaplesFlorida – JacksonvilleFlorida – MiamiFlorida – OrlandoFlorida – Palm BeachFlorida – SarasotaFlorida – TallahasseeFlorida – Tampa/St. PetersburgFort Wayne – Fort WayneGeorgia – AtlantaHawaii – HawaiiIdaho – BoiseIllinois – ChicagoIndiana – IndianapolisIndiana – South BendIowa – Des MoinesKansas – WichitaLouisiana – New OrleansKentucky – LouisvilleMaine – MaineMaryland – BaltimoreMassachusetts – BostonMichigan – DetroitMinneapolis / St. Paul – Minneapolis / St. PaulMississippi – Jackson, MSMissouri – Kansas CityMissouri – St. LouisMontana – MontanaNebraska – OmahaNetherlands – NetherlandsNevada – Las VegasNew Hampshire – New HampshireNew Jersey – New JerseyNew Mexico – AlbuquerqueNew York – BroadwayNew York – BuffaloNew York – Central New YorkNew York – Long IslandNew York – Rockland / WestchesterNorth Carolina – CharlotteNorth Carolina – RaleighNorth Dakota – FargoOhio – CincinnatiOhio – ClevelandOhio – ColumbusOhio – DaytonOklahoma – OklahomaOklahoma – TulsaOregon – PortlandPanama – PanamaPennsylvania – Central PennsylvaniaPennsylvania – PhiladelphiaPennsylvania – PittsburghRhode Island – Rhode IslandSouth Carolina – South CarolinaSouth Dakota – Sioux FallsTennessee – MemphisTennessee – NashvilleTexas – AustinTexas – DallasTexas – HoustonTexas – San AntonioUtah – Salt Lake CityVermont – VermontVirginia – Central VirginiaWashington – SeattleWashington, DC – Washington, DCWest Virginia – West VirginiaWisconsin – Appleton, WIWisconsin – MadisonWisconsin – Milwaukee, WIAustralia – AdelaideAustralia – BrisbaneAustralia – MelbourneAustralia – PerthAustralia – SydneyAustriaBelgiumBrazilBulgariaCalgaryCanada – MontrealCanada – OttawaCanada – TorontoCanada – VancouverChinaColombiaCubaCyprusDenmarkEdmontonEstoniaFinlandFranceGermanyGreeceHong KongHungaryIcelandIndiaIndonesiaIsraelItalyJapanLuxembourgMalaysiaMaltaMexicoMonacoNew ZealandNorwayPeruPhilippinesPolandPortugalPragueRussiaSingaporeSouth AfricaSouth KoreaSpainSwedenSwitzerlandTurkeyUK – IrelandUK – LondonUK – ScotlandVenezuela What is your age? 18-24 25-34 35-44 45-54 55-64 65+ What is your household income? Less than $25,000 $25,000– $49,999 $50,000– $74,999 $75,000– $99,999 $100,000– $149,999 $150,000–$249,999 $250,000–$499,999 $500,000-$749,999 $750,000 or more How many Broadway Shows/shows in NYC do you anticipate seeing in the next 12 months? 20+ Shows 15-20 Shows 10-15 Shows 5-10 Shows 1-5 Shows 0 Shows How many Broadway Shows/shows in NYC have you seen in the past 12 months? 20+ Shows 15-20 Shows 10-15 Shows 5-10 Shows 1-5 Shows 0 Shows How many shows have you seen in your local market in the last 12 months? 20+ Shows 15-20 Shows 10-15 Shows 5-10 Shows 1-5 Shows 0 Shows Which do you primarily see? Plays Musicals Both Plays and Musicals Do you prefer new shows/titles or revivals? New titles/shows Older shows and revivals Both Are you primarily a season ticket holder/subscriber to a series, or a single ticket buyer? Primarily a season ticket holder/subscriber Primarily a single ticket buyer I am both a season ticket holder and occasionally buy single tickets to additional shows/events How far in advance do you typically decide you’d like to see a show (whether or not you purchase a ticket at that time)? Less than 2 weeks before 3-4 weeks before 1-2 months before 3-4 months before 4-5 months before 6 months before How far in advance do you purchase tickets to see a show? Less than 2 weeks before 3-4 weeks before 1-2 months before 3-4 months before 4-5 months before 6 months before What are you typically willing to spend on a Broadway ticket? (Including service fees) $80 – $100 $100 – $150 $150 – $200 $200 – $225 $225 – $250 $300 or more What are you typically willing to spend on a ticket in your local market? $30 – $50 $50 – $75 $75 – $100 $100 – $125 $125 – $150 $150 – $200 $200 – $250 $250 – $300 $300 or more What influences your decision to see a show? (Select all that apply) News Stories/Interviews Print Ads TV Ads Rehearsal Videos Digital Ads Social Media Posts How far from home are you willing to travel to see a show on a regular basis? 5-10 miles 10-20 miles 20-30 miles 30-40 miles 40-50 miles 50 miles+ In addition to theater, what other types of performing arts do you regularly attend? (Check all that apply) Cabaret Opera Concerts Ballet/Dance Classical/Symphony Filmed Theatre/Arts How often do you come to New York to see Broadway/off-Broadway performances? Every few years Every year Every six months More than every six months [Chicago] Where do you find out about upcoming shows you’d like to see? BroadwayWorld Chicagoplays.com Chicago Tribune Local Radio Theatre’s Website Theatre’s Email List OtherOther [Chicago] Which of the following theatre companies do you feel reasonably aware of their upcoming productions and events? Steppenwolf Goodman Theatre Paramount Aurora Drury Lane Theatre Broadway in Chicago Chicago Shakespeare Porchlight Theatre Northlight Theatre Marriott Theatre [Boston] Where do you find out about upcoming shows you’d like to see? BroadwayWorld ArtsBoston Boston Globe Local Radio Theatre’s Website Theatre’s Email List OtherOther [Boston] Which of the following theatre companies do you feel reasonably aware of their upcoming productions and events? Greater Boston Stage Huntington Theatre Company American Repertory Theatre Barrington Stage Company SpeakEasy Stage Company New Repertory Theatre [Los Angeles] Where do you find out about live entertainment / shows in your area? BroadwayWorld LA Times Los Angeles Magazine Los Angeles Daily News Los Angeles Theater (website) Local Newspaper(s) Local Radio TV / Streaming Google / Search Engine Theatre’s Website Theatre’s Mailing Lists OtherOther [Los Angeles] Which companies’ upcoming shows/seasons listed are you familiar with? Theatre West East West Players A Noise Within El Portal Theatre South Coast Rep Hollywood Bowl Walt Disney Concert Hall Wallis Annenberg Center for the Performing Arts La Mirada Theatre Company Celebration Theatre 5Star Theatricals The Colony [San Francisco] Where do you find out about live entertainment / shows in your area? BroadwayWorld SF Chronicle SF Examiner SF Gate San Francisco Theater (website) Local Newspaper(s) Local Radio TV / Streaming Google / Search Engine Theatre’s Website Theatre’s Mailing Lists OtherOther [San Francisco] Which companies’ upcoming shows/seasons listed are you familiar with? San Jose Playhouse Santa Cruz Shakespeare Lamplighters Theatre SF BATCO Marin Theatre Company Cinnabar Theater California Theatre American Conservatory Theater TheatreWorks Silicon Valley Berkeley Repertory Theatre OtherOther [Washington, DC] Where do you find out about upcoming shows you’d like to see? BroadwayWorld Theatre Washington The Washingtonian Local Radio Theatre’s Website Theatre’s Email List TV / Streaming Google / Search Engine OtherOther [Washington, DC] Which companies’ upcoming shows/seasons listed are you familiar with? Shakespeare Theatre Company Arena Stage Ford’s Theatre Broadway At The National Signature Theatre Roundhouse Theatre Woolly Mammoth Mosaic Theater Theater J Synetic Theatre GALA Hispanic Theatre Constellation Theater [Atlanta] Where do you find out about upcoming shows you’d like to see? BroadwayWorld TheatreMania Arts Atlanta Rough Draft Atlanta Local Radio Theatre’s Website Theatre’s Email List TV / Streaming Google / Search Engine OtherOther [Atlanta] Which of the following theatre companies do you feel reasonably aware of their upcoming productions and events? Alliance Theatre True Colors Theatre Aurora Theatre City Springs Theatre Company Theatrical Outfit Actor’s Express Atlanta Shakespeare Fox Theatre Horizon Theatre Stage Door Theatre Out Front Theatre Company 7 Stages Theatre What resources do you rely on most for your Broadway news and information? BroadwayWorld Playbill Theatermania Broadway.com Local News Local Entertainment Sites Social Media Submit
